The fresh, contemporary labels not only pay tribute to Welmoed’s position on one of Stellenbosch’s most historic farms by featuring the beloved Cape-Dutch gable, they also better showcase the Welmoed range of premium wines, which are already known for delivering great value for just about any occasion – from sundowners and picnics to dinner parties and weddings.
Plus, the inclusion of QR-codes on the label means consumers have instant access to information about Welmoed wines, promotions or competitions.
“The brand has evolved to portray Welmoed’s unique heritage on one of the Cape’s most historic farms, while at the same time embracing a more modern and elegant look that communicates the sense of quality and craftsmanship that we deliver as a proudly South African brand,” says Chris O’Shea, Executive Director for Sales and Marketing, at ‘the company of wine people™’
O’Shea continues, “At a time when cost is a major factor in choice and options are varied, Welmoed offers handcrafted, premium wine that over delivers for its price point.”
While retail shops can offer a daunting number of options to shoppers, the new labels make it easier for shoppers to find what they want. “Whether you’re looking for Chardonnay or Shiraz, the new label makes the varietal of the wine easier to see, and an updated tasting note on each front label now describes what’s in the bottle.”
Since Welmoed continuously strives for quality, premium value and craftsmanship, each bottle now showcases the endorsement of the winemaker Bernard Claassen. “As a wine producer we are well-known for our award winning wines and we believe our success relies, in large part, on the handcrafted approach we take to our winemaking,” says O’Shea.
The brand is also known for its innovations and will soon unveil a uniquely-styled Viognier. In keeping with the Heritage Range, which has gained a loyal following for its sophisticated yet approachable style, the newest member of the family will deliver a fresh nose and beautiful varietal characters, perfect for casual picnics or more formal affairs – from dinner parties to weddings.
Starting in September 2011, the new look will be available on-shelf across the Welmoed’s Heritage Range of wines, which will soon be expanding to include an all-new Viognier option.