Welmoed celebrates centuries of tradition whilst embracing modern times with the launch of stunning new packaging that’s as distinctive as their hand-crafted wines.

The fresh, contemporary labels not only pay tribute to Welmoed’s position on one of Stellenbosch’s most historic farms by featuring the beloved Cape-Dutch gable, they also better showcase the Welmoed range of premium wines, which are already known for delivering great value for just about any occasion – from sundowners and picnics to dinner parties and weddings.

Whether you’re looking for Chardonnay or Shiraz, the new and trendier label for Welmoed makes the varietal of the wine easier to see.

Since Welmoed continuously strives for quality, premium value and craftsmanship, each bottle now showcases the endorsement of the winemaker Bernard Claassen. “As a wine producer we are well-known for our award winning wines and we believe our success relies, in large part, on the handcrafted approach we take to our winemaking,” says Chris O’Shea, Executive Director for Sales and Marketing, at the company of wine people.

Starting in September 2011, the new look will be available on-shelf across the Welmoed’s Heritage Range of wines, which will soon be expanding to include an all-new Viognier option.

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